CLIENT Final Exam, Kloster Schwarzenfels
MY JOB Corporate Design
TEAM M. Struga (Supervision)
For my final project as part of my media design apprenticeship, I was tasked with creating the brand identity and corporate design for a fictional entity called "Kloster Schwarzenfels." We were given only the logo mark and had complete freedom to design everything else. This project was a fantastic opportunity for me to fully unleash my creativity and explore different design possibilities. I could dive into all aspects of design, from the visual identity to the smallest details, and really put everything I had learned throughout my apprenticeship into practice.
The concept included the full development of the brand identity, from visual elements to the design of online posts and business stationery. I wanted to ensure the design was cohesive across all touchpoints and aligned with the core values of the fictional brand.
For the colour and typography, I chose a warm palette of browns with a touch of sea blue as an accent to represent stability and calmness. The typography was carefully selected to reflect the brand’s identity, using slanted letterforms that resemble the shape of the logo mark, further reinforcing the sense of balance and stability.
I am especially proud of the pattern I created based on the logo mark that became a key design element throughout the corporate assets. This pattern helped to tie the entire visual identity together, adding depth and texture while remaining subtle enough not to overwhelm the overall design. It was used in various ways across the business stationery and online products.
The business stationery was where the full design concept truly came to life. I ensured that the chosen color palette and typography were applied consistently across all elements, including letterheads, business cards, and envelopes.
The final product included a printed concept presentation, featuring the brand identity, business stationery, and a flyer. This was the culmination of my work, and I presented it as part of my apprenticeship completion. I am proud to have completed my apprenticeship as the best in the state of Hesse, making the entire experience even more fulfilling.
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